The Story Behind Our Coffee: From Ethiopia to Your Cup - Auro Coffee

The Story Behind Our Coffee: From Ethiopia to Your Cup

At Auro Coffee, we believe that every cup tells a story. Our journey begins in the lush, sun-drenched highlands of Ethiopia, a land known as the birthplace of coffee. Here, coffee isn’t just a beverage; it’s a part of the culture, history, and daily life of the people.


The Legacy of Bagersh Coffee Farms

Central to our story is the Bagersh family, who have been cultivating Ethiopian coffee since the 1940s, after moving from Yemen to Ethiopia. Recognizing the unique opportunity to grow some of the world’s finest Ethiopian coffee beans, they dedicated themselves to producing a premium product. Each coffee bean is planted and nurtured with love and care, reflecting the Bagersh family's commitment to quality.

Their Ethiopian coffee has become renowned for its superior flavour and heritage, a true embodiment of Ethiopia's rich coffee culture. This legacy inspires us at Auro Coffee, as we strive to share the remarkable story and flavours of Bagersh Coffee Farms with coffee lovers in the UAE.

Sourcing the Finest Ethiopian Coffee Beans

Ethiopia is famous for its unique varieties of coffee beans, each with its own flavour profile that reflects the diverse climates and soils of the region. We work directly with the Bagersh family and other local farmers, ensuring that we source only the finest Ethiopian coffee beans. Our relationships with these farmers are built on trust and mutual respect, allowing us to pay fair prices while supporting sustainable farming practices.

By prioritising direct trade, we can guarantee that our coffee not only tastes incredible but also contributes positively to the communities that produce it. This commitment to quality and ethical sourcing means that each sip of our coffee connects you to the rich heritage of Ethiopian coffee culture.


A Commitment to Sustainability

Sustainability is at the heart of everything we do at Auro Coffee. We understand the impact that coffee production can have on the environment, and we strive to minimise our footprint. Our farmers utilise eco-friendly practices, such as organic farming methods, which help preserve the land and protect local ecosystems.

In addition to supporting sustainable farming, we also prioritise sustainable packaging. Our coffee is packaged in recyclable materials, allowing you to enjoy your coffee while contributing to a healthier planet. When you choose Auro Coffee, you’re not just enjoying a delicious cup; you’re also making a conscious choice to support sustainable practices that benefit both people and the environment.

The Harvest and Processing of Ethiopian Coffee

During the harvest season, known as Buna, local communities in Ethiopia come together to handpick fresh, ripe coffee berries. This time of year is not just about harvesting; it's a celebration filled with cultural traditions, music, and festivities. For generations, this process has symbolised unity and pride among the people. The Bagersh family continues to honour this tradition, ensuring that each coffee bean is handpicked at its peak ripeness, preserving the rich flavour that Ethiopian coffee is known for worldwide.

Once the coffee berries are collected, they are thoroughly cleaned and laid out to dry naturally under the sun. This traditional sun-drying process develops the rich and unique flavours of our coffee beans. After drying, the beans undergo rigorous quality testing in specialised labs to ensure that only the finest beans make it through. This meticulous process is what guarantees the premium quality that the Bagersh family is known for, preserving the authenticity of Ethiopian coffee.


Experience Auro Coffee at Our Cafés

At Auro Coffee, we believe that the best way to appreciate our coffee is to experience it in person. We invite you to visit one of our three cafés:

  • Auro Cafe at Souq Al Mina
  • Auro Cafe at Warehouse 421
  • Auro Cafe at Deerfields Mall

At these locations, you can enjoy our freshly brewed coffee made from the finest Ethiopian coffee beans. Our baristas are passionate about coffee and are always eager to share their knowledge, helping you discover your new favourite brew.

When you step into any of our cafés, you’ll not only find a cosy atmosphere but also a community of fellow coffee lovers. It’s a place where stories are shared, friendships are formed, and every cup is savoured. We want you to feel at home while enjoying a product that reflects our commitment to quality and sustainability.

Why We’re the Best Coffee Supplier in UAE 

As the best coffee supplier in UAE, we are dedicated to providing our customers with exceptional products and experiences. Our commitment to sourcing the finest Ethiopian coffee, combined with our focus on sustainability, sets us apart in the industry. We don’t just sell coffee; we share a story—a story that begins in the highlands of Ethiopia and ends with you, savouring each sip.

Our Coffee Lines

At Auro Coffee, we take pride in offering a variety of coffee lines to suit different tastes:

  • Auro Line Coffee: Our signature blends, crafted to highlight the exquisite flavours of Ethiopian coffee.
  • World Line Coffee: A selection that brings together the best coffee beans, offering a unique and diverse experience.
  • Stratos Line Coffee: A premium line featuring limited edition and rare coffee selections, perfect for connoisseurs seeking something extraordinary.

With each line, we aim to provide a distinct coffee experience that showcases our commitment to quality and flavour.


Join Us on Our Journey

We invite you to explore the rich heritage of Ethiopian coffee with Auro Coffee. Visit our website to learn more about our sourcing practices, our commitment to sustainability, and the unique flavours of our coffee. Join us in celebrating the journey from Ethiopia to your cup, and experience the difference that quality and care can make.

Back to blog